A Brand New Website
I developed and led brand’s major website redesign & launch project including initial concepting, all copywriting, visual content creative direction, and high-performing e-commerce shopping experience.
Since launch we have seen increases across all key KPIs including site traffic, cart completion rate, and AOV!
Concepts and Wireframe
Website was designed in tandem with packaging refresh so I was the sole party in charge of translating the initial design elements and evolving to a digital setting. I worked with agency to develop module UX (user journey, animations, etc) and page layout against my initial wireframe
I developed the brand’s new photography and visual identity and developed out the entire shot list for the website and brand relaunch. I then managed editing and final placement of all assets. I also developed all copy on site.
Performance Landing Pages
Built several landing pages for ad CTAs and brand campaigns.
Example shown is a sweepstakes entry landing page that was part of a mozzarella campaign
Love Beets Amazon Brand Store
With a two week turnaround time, I created an entire store page and A+ brand content for our Amazon launch in June 2020. Starting from scratch, I designed the initial wireframes then project managed all content from CGI product shots to lifestyle/hero images to graphic icons. I then developed all copy and product descriptions, and finally assembled all infographics. The page marks the debut of Love Beets on Amazon and the entire project cost under $10K to produce and is expected to drive over 200K sales in year one.
