Art Direction
Defined brand look & feel, ensuring cohesion and consistency across creative.
Designed creative including event collateral, marketing materials, presentations, POS, social content, digital ads, email marketing, and landing pages.
Art directed all brand photography and videography. This includes everything from shot list development, on-set direction, and post-production editing.
YouTube Content Series
Creative directed two unique long-form content series featuring celebrity chef talent. Scripted talking pointed and storyboarded key visual moments and flow. Developed all of series corresponding content assets across social, digital, and partner channels. Channel received over 7K subscribers, +1M views, and 71K watch hrs.
Offshoot Brands
Brand Video
To showcase our annual harvest and take people behind the scenes of our brand, I was tasked with creating a video. Filmed over 2 days and budgeted under 4K, this video is star of sales presentations and has impressed numerous buyers. I developed the shot list, storyline, and script, as well as creative directed on set.
New Product Intro Animation
I conceptualized and creative directed this fun animated promo for a new product launch
Virtual Tour
During 2020 lockdown, I remotely creative directed a behind the scenes tour of our production facility. This video has been used in virtual tradeshow booths, sales presentations, and more!