Social Media
Oversaw brand’s 400K+ social community including growth and engagement strategy and highly complimented customer service strategy.
Built highly-engaged brand loyal community across social platforms. Leading the plant based dairy category in size of social following. Brand IG earned highest eng. rate against key competitors in 2022. Core platforms all exceeded 15% growth in 2022.
A stellar product launch campaign
Executed an incredibly successful product launch across brand social platforms and email that generated over 5K consumer driven wholesale leads, and sold out DTC in 16 minutes.
PR Crisis Social Reengagement Strategy
After a public legal issue caused brand to receive hate and take a pause on social, I developed the strategy and content for reengagement. I used the data and themes pulled from social listening to develop content. Brand stop receiving negative comments within 3 weeks.
Ran a highly successful product social campaign bringing together content creators who were professionals in the space and authentic lifestyle style influencers to showcase product use from a professional and attainable view generating both product understanding and aspirational desire. Campaign generated millions of impressions and created multiple viral content pieces across organic and paid.
Est Impressions: 1.32M | 13 Creators | Avg Eng Rate 8.4%
Launched several successful social partnerships and brand collabs. Tapped into likeminded audiences and saw increased awareness and growth.
Launched Brand YouTube Channel
Launched Brand YouTube Channel and two unique long-form content series featuring celebrity chef talent. Developed series corresponding content assets across social, digital, and partner channels. Channel received over 7K subscribers, +1M views, and 71K watch hrs.
Offshoot Brands Social
A new social era
Introduced graphic, lifestyle, and video content into feed
Introduced behind-the-scenes content to stories
Implemented discount code program for influencers
Developed micro-influencer program
Restructured monthly budget and social plan to increase engagement, align with trends, and better fix the company capabilities
With an account engagement rate of 1.03% compared to an industry average of under 1%
Grew social community over 30% in 8 months
Average post engagement rate of 7.55%, roughly 800 times the food industry average rate of .86%
57% increase in account reach and impressions
Pinterest averaging over 50K monthly views
*As of Jan 1, 2020.
Other accounts I’ve worked on:
