Packaging Design
Worked with an agency to refresh and redesign all product packaging and Brand Identity. I worked directly on moodboard feedback, logo redesign refinement, color & texture selection, copy, icon design, and design layout. The entire brand redesign was built from and based on the initial sketches I developed for the Salted Butter.
Initial Concepting
As part of redesign I determined all key messaging and copy that would need to be on butter box. I then quick-mocked placement, working with agency could refine and enhance.
Final Design
DESIGN EXTENSIONS
